Sunny Day Fund savers can apply for up to $50,000 in fertility coverage while continuing to save toward family-building and other goals.
Calgary, AB – November 09, 2026 – Flora Fertility (FLORA), the first individually owned fertility insurance platform, today announced a partnership with Sunny Day Fund, a workplace savings platform helping employees build financial security.
Planning for the future often means saving for a home, education or retirement. Preparing financially for a family belongs in that conversation, too. Fertility care can cost tens of thousands of dollars, yet nearly three in five Americans cannot cover a $1,000 emergency expense from savings. By bringing fertility insurance together with workplace savings, FLORA and Sunny Day Fund are helping people make planning for a future family part of their broader financial goals.
Through the partnership, Sunny Day Fund savers can learn about FLORA and apply for coverage. Eligible policyholders can secure up to $50,000 in future fertility coverage while continuing to build savings at their own pace.
“People are encouraged to plan ahead for retirement and other major life expenses, but fertility is largely left out from that conversation,” said Dr. Christy Lane, co-founder and co-CEO of Flora Fertility. “Working with Sunny Day Fund gives us an opportunity to introduce fertility coverage while people are already thinking about their financial futures, putting family planning side by side with other major, more mainstream long-term expenses.
“From personal experience, I know that fertility care can run into the tens of thousands of dollars, and most people don’t have that much saved in general,” said Sid Pailla, founder and CEO of Sunny Day Fund. “Setting aside a little from each paycheck, letting it compound with interest, builds both the habit and the cushion. That’s the idea behind Sunny Day Fund, and it’s why we’re partnering with FLORA. Our savers will be able to apply for FLORA coverage while they keep saving toward family-building and other goals at their own pace, so they’re building savings and protection at the same time.”
FLORA’s individually owned coverage stays with policyholders across jobs and career changes. Paired with savings that remain available for other family-building expenses and everyday needs, it gives people greater flexibility as their plans evolve.
“People shouldn’t have to wait until they need fertility care to learn what it could cost or how they might pay for it,” said Laura McDonald, co-founder and co-CEO of Flora Fertility. “This partnership gives them a practical place to start, with coverage they own and the freedom to decide if, when, and how they grow their family.”
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About Flora Fertility Inc.
Flora Fertility Inc. is transforming the way fertility treatments are funded through the first individually owned fertility insurance platform. With policies starting at just $15 per month, Flora makes fertility care accessible and affordable for the next generation. Backed by A-rated insurance partners and a global reinsurance panel, Flora covers the full spectrum of fertility treatment, from diagnostics and medications through IUI and IVF. For more information, visit heyflora.com.
About Sunny Day Fund
Sunny Day Fund powers workplace savings programs and financial health through payroll and banking automation, helping employees save towards goals like an emergency fund, a first home, a new car, or fertility treatments. Employers enjoy better employee retention and advancement, fewer retirement loans and withdrawals, and higher adherence in the healthcare plan. Learn more at www.sunnydayfund.com. Financial services are provided through Portage Bank, Member FDIC, and custodian partners.