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For decades, SERCAP (Southeast Rural Community Assistance Project) has been the voice of rural communities, ensuring access to vital resources like water and safe housing across the Southeast. Now, they're extending that same dedication to their own team's financial well-being by partnering with Sunny Day Fund to provide workplace emergency savings accounts.
Why Emergency Savings?
Like many employers, SERCAP recognized a growing challenge: their employees needed better tools to handle financial emergencies and build long-term security. The organization saw how financial stress was affecting their team's well-being and wanted to provide a solution that would help retain their valuable workforce while genuinely improving their employees' financial lives.
"I've heard positive feedback from our team about the potential impact of the program, and I truly believe it will provide meaningful support for our employees," explains Hope Cupit, CPA and President & CEO of SERCAP.
Immediate Impact
The results have exceeded all expectations. Within weeks of launching Sunny Day Fund:
- Over 50% of employees actively participating
- Strong positive feedback from team members
- Increased employee engagement and satisfaction
- Enhanced employee retention efforts
- Strengthened employer-employee relationships
"I am thrilled with the enthusiastic response to the Sunny Day program and the remarkable participation rate of over 50%!" shares Hope. "This level of engagement speaks volumes about the needs and priorities of our workforce."
Through Sunny Day Fund, SERCAP employees now have an easy, automated way to save directly from their paychecks while receiving employer incentives. This systematic approach to savings helps protect against financial emergencies while building long-term financial security.
"Seeing our team take advantage of this resource reinforces that we are on the right track in creating an environment where employees feel valued and supported," adds Hope. "Sunny Day advised me that many employers assume achieving such high participation is impossible, but this result proves that when a program meets real needs, people respond."
About SERCAP
SERCAP is a nonprofit organization dedicated to ensuring that rural communities have access to basic life necessities like clean water and safe housing. Under Hope Cupit's leadership, SERCAP has become a powerful advocate for rural development across the Southeast region.
Hope's journey with SERCAP began when she was an auditor for nonprofit organizations. Her exposure to SERCAP's mission, helping communities access basic necessities, left such an impression that she eventually joined the team, rising from controller to CEO. This same dedication to improving lives now extends to ensuring her employees have the financial tools they need to succeed.
A Partnership with Purpose
At Sunny Day Fund, we believe that every worker deserves access to financial stability tools. That's why we're thrilled to partner with an organization like SERCAP, which shares our commitment to empowering people to build better futures.
Through this collaboration, we're helping shape a future where financial well-being is accessible to all working Americans. SERCAP's remarkable early results show that when employers invest in their team's financial security, everyone wins - the organization, the employees, and ultimately, the communities they serve.